You:
I have always been a hardworking person. I have worked two jobs since I was sixteen years old, and I am very passionate in everything that I engage in. I have always been a people person, and I try to build connections everywhere I go. I have always believed that connections will take you farther in life than anything else will. I strive for excellence and anything less will not be accepted. I have always had a large deal of respect for nation's service members, and I never have thought that they have been properly taken care of when returning home. I think my business concept would not just be another business, but rather it would be my life.What I am Offering to Customers:
What I am offering is simply a life-advisement service for military service members and their families. The unmet need is not knowing how to readjust to civilian "normal" life when returning home from a service member's time of service, and what I am offering is assistance in doing just that.Who I am Offering to:
I am offering to a very wide range of individuals. I am offering my services to all branches of the military and the direct families of those service men and women. My services will not be required by everyone that it is offered too, because many times those who return home do not need assistance. With that being said, many times, there are those who do need help when they return home. These individuals who need assistance, whether it be small or large, will be welcomed with open arms.Why Do They Care:
So as for the question of why customers will come to me and why people will put money into my service are two different questions. First off, people who need my service will definitely care for it. When you are feeling alone in the world with no direction, having someone there to offer a helping hand can be a lifesaver. As for who will put money into my company, the number of donations that we could potentially receive is endless. In 2014 alone, the Wounded Warrior Project received over $300 million in donations. Military organizations are one of the most popular charities that are donated too, whether it be dollar amounts or volunteering. Once our services have been revealed to the country, patriotic men and women across the country will be ready to help. Many charities have been caught up in scandals in the past several years, and due to these scandals, the organizations suffered from loss millions of dollars in donations. We will be sure to hold the highest of reputations to ensure everyone knows that they can trust in our organization to be a reputable, honest one that is truly helping.Core Competencies:
What makes my services different is that we are offering to all service men and women. Currently, there are many military non-profit organizations that help and assist the transition back to civilian life for those who were wounded in the line of duty. Our differentiation is that we offer assistance in transitioning back to civilian life for everyone involved in military service, not just those who were wounded physically. Many were wounded mentally and emotionally, and we want to help them too. Expanding with that, we will offer different help for those who have families and those who are single. People that are in the varying situations and we want to be able to appeal to those needs to the best of our abilities. Expanding with that, I would like to be close with our government in hopes to get connected with military men and women before they return to their civilian life from the military. If we can make the service members know about us and offer help prior, we can nip any problem in the butt, ensuring a better transition.Do The Elements Fit?
I think that I have formulated my idea napkin to where all of the parts fit together like a working machine. Without one part or the other, the machine would not work. I believe that the five elements are all solid in the ideology of each, and that together they will be successful.
Feedback:
I took the feedback that I received on my first idea napkin and incorporated it here in this one. Katia made sure to point out that proper advertisement will be essential in the success of the business. Brook brought up a good point about the scandals that have occurred in recent years with the large charitable organizations and how the scandals have hurt their reputations. She made sure to emphasize that holding a good reputation and proper marketing is essential in the success of the business structure. Bradley, being a veteran, had a lot of insightful advice to offer as well. He said that I should make sure to target families and those who are single differently because the two categories will have different needs. He also offered a great idea about trying to get a connection with the military men and women prior to them coming back from their military life. This will help them become more aware of our services and also offer them help earlier for an even easier transition. All in all, I received some great feedback from my peers that I made sure to include in my second idea napkin.
It seems like you really took the feedback into consideration when writing this post and evaluating your service, which is good to see because it shows you are really considering every point and trying to make your non-profit as successful as possible. It seems like you received many good suggestions on how to best approach your market and were very open to hearing it.
ReplyDeleteDakota,
ReplyDeleteI like how you say you will make this your life, and not just a business, that shows how passionate you are about the project. You wrote a decent amount about your core competencies, but I think you can dive a little deeper about how you will use these natural strengths to fundraise and to make your business a success.